fr
it
de
en
  • Headlines
  • Explore
  • Experts
  • Search
  • Science & Environment
  • Health & Medicine
  • World & Society
  • About Us
  • Partners
  • Login
  • Headlines
  • Explore
  • Experts
  • Search
Login
fr
it
de
en
Sections
World & Society
New Technologies
Partager

The true impact of (micro)influencers

  • Émission
    Le journal du samedi
  • 19 May 2018
  • Sami Coll
    • Sciences de la société, UNIGE
Légende

They would be able to influence us. From a simple photo, a simple status or a story on social networks, influencers would be the new secret boots of advertising and marketing agencies.

  • #TECHNOLOGY 1367 Interventions
  • #MARKETING 37 Interventions
  • #WEB 508 Interventions
  • #SOCIOLOGY 2169 Interventions

Related interventions

Sections
World & Society
When marketing pirates our brain" series: Influencers, added value or false friends?
    • Julien Intartaglia
      HES-SO
28 January 2026
Sections
World & Society
Social networks: love, fame and influence
    • Olivier Glassey
      UNIL
14 November 2021
Sections
Science & Environment
New Technologies
We're being watched!
    • Julien Intartaglia
      HES-SO
16 January 2018
Sections
World & Society
The "Footprint and influence of social networks" series: the impact of images
    • Luigi Schiraldi
      CHUV | UNIL
29 December 2021
Sections
World & Society
New Technologies
Have algorithms become the new decision-makers?
    • Frédéric Kaplan
      EPFL
09 May 2016
Sections
World & Society
New Technologies
How does photo metadata work?
    • Touradj Ebrahimi
      EPFL
17 October 2016
Sections
World & Society
New Technologies
The Internet and the illusion of freedom
    • Solange Ghernaouti
      UNIL
10 September 2016
Sections
World & Society
History & Philosophy
Are influencers our new spiritual guides?
    • Emmanuel Alloa
      UNIFR
24 April 2021

Born from the collaboration between the universities and higher education institutions of French-speaking and Italian-speaking Switzerland, the Swiss Radio and Television (RTS) and the Swiss Radio and Television (RSI), this site gathers several thousand interventions from academics who analyze current events in all fields in a simple and scientific manner.

Find out more

Themes

  • Science & Environment
  • Health & Medicine
  • World & Society

Avis d’expert‧e‧s

  • About Us
  • Partners
Current trends
  • #iran 61 Interventions
  • #ukraine 112 Interventions
  • #palestine 87 Interventions
  • #artificial intelligence 56 Interventions

Founding institutions
  • Université de Neuchâtel
  • Université de Genève
  • Université de Lausanne
  • RTS
Media partner
  • RSI
See all partners
See all partners

All rights of reproduction and distribution reserved © 2026 Avis d’expert‧e‧s
  • Terms of Use
  • Privacy statements
  • Contact
  • Site développé par ergopix