Social marketing and nudging for a sustainable world

In connection with the 2nd edition of the day of reflections and dʹactions on the ecological transition organized on November 11, 2023 by the "Centre Ecologique Albert Schweitzer" and the sustainable development coordination of the lʹUniversity of Neuchâtel, Professor Valéry Bezençon, expert in social marketing at the University of Neuchâtel, explains the impact of social marketing and "nudging" in our ecological transition.