Social networks: love, fame and influence

Influencer, influencer. "A person who, through his or her audience on social networks, influences the lʹopinion, behavior, especially consumption, of his or her community." This is how Le Petit Robert defines this new profession, which entered its pages in 2017, at the same time as gameur.euse. The concept isnʹt new: movie or sports stars who forge partnerships with brands are, themselves, influencers.