Monetary storm: who loses, who wins?

The announcement went round the world. To everyone's surprise, the SNB decided to abandon the floor rate of the franc against the euro, which had been set at 1.20 frs for the past 3 and a half years. As a result, the Swiss franc soared to parity with the euro. This came as a huge shock to the export industry, which saw its products become at least 20% more expensive. The tourism industry is also knocked out.