Is it possible not to talk about Donald Trump?

You listen to the news, open a newspaper, scroll through social networks: Donald Trump said this, Donald Trump did that. You organize a family dinner, and soon enough: Donald Trump. You have an aperitif with friends, drink a coffee at work: Donald Trump. For the past three months, the new American president has been everywhere in our discussions. How can we explain the mechanics of this omnipresence? Is it possible not to talk about Donald Trump?