Facebook boycott: what if the media rebelled?

After the boycott of Facebook by major advertisers following the platform's refusal to moderate President Trump's hateful content, itʹs the turn of (some) media outlets to follow suit. In an unprecedented situation, the New Zealand press group Stuff is joining this sling movement out of a concern for ethics. What if the media gave up on Facebook and invested in their own digital vectors? Is this a feasible scenario?