Can the media (in crisis) do without social network X?

Viewed as an El Dorado by the media when it was called Twitter, the Elon Musk-led social network X has become an "informational nightmare" for some: many media outlets, such as The Guardian, La Vanguardia and RTS Info, have left it, accusing it of spreading misinformation. But can the media do without social networks to increase their audience?