fr
it
de
en
  • Headlines
  • Explore
  • Experts
  • Search
  • Science & Environment
  • Health & Medicine
  • World & Society
  • About Us
  • Partners
  • Login
  • Headlines
  • Explore
  • Experts
  • Search
Login
fr
it
de
en
Sections
World & Society
Partager

Gift marketing, or when giving makes money

  • Émission
    Basik
  • 11 November 2024
  • Julien Intartaglia
    • HE-Arc Gestion (HEG Arc), HES-SO
Légende

Free samples are now widely distributed in Switzerland, often in railway stations. This technique, known as "sampling" in marketing, can be very costly for companies. What's in it for them?

  • #SOCIOLOGY 2011 Interventions
  • #MARKETING 28 Interventions
  • #ECONOMY 2338 Interventions

Related interventions

Sections
World & Society
Volunteering: when you love it, you don't count!
    • Maëlle Meigniez
      HES-SO
22 October 2023
Sections
World & Society
Fokus: who benefits?
    • Caroline Henchoz
      HES-SO
28 August 2023
Sections
World & Society
Economy & Politics
Guichet: what are the rules for Black Friday?
    • Julien Intartaglia
      HES-SO
25 November 2024
Sections
Diseases & Treatments
Health & Medicine
Tests to detect cancer up to three years before it occurs
    • Solange Peters
      CHUV | UNIL
04 July 2025
Sections
World & Society
Economy & Politics
Artificial intelligence: what does it mean for consumers?
    • Yaniv Benhamou
      UNIGE
12 March 2024
Sections
World & Society
Railway stations, the future of shopping centers
    • Fanny Parise
      UNIL
15 October 2019
Sections
Culture
World & Society
Video games: new business models
    • David Javet
      UNIL
18 March 2025
Sections
World & Society
Red Bull: what's really behind the can?
    • Pedro Marques-Vidal
      CHUV | UNIL
22 October 2024

Born from the collaboration between the universities and higher education institutions of French-speaking and Italian-speaking Switzerland, the Swiss Radio and Television (RTS) and the Swiss Radio and Television (RSI), this site gathers several thousand interventions from academics who analyze current events in all fields in a simple and scientific manner.

Find out more

Themes

  • Science & Environment
  • Health & Medicine
  • World & Society

Avis d’expert‧e‧s

  • About Us
  • Partners
Current trends
  • #tennis 8 Interventions
  • #ukraine 107 Interventions
  • #israel 118 Interventions
  • #tourism 179 Interventions

Media partners
Partner institutions

All rights of reproduction and distribution reserved © 2025 Avis d’expert‧e‧s
  • Terms of Use
  • Privacy statements
  • Contact
  • Site développé par ergopix