The brain under the influence" series (1/5)

The human brain is not as rational as we often think. When faced with advertisers, communicators and influencers, it is hesitant and contradictory. Julien Intartaglia, Professor at HES-SO Neuchâtel and a specialist in the mechanisms of influence, discusses a famous experiment with the two giants of the American sweet drink: Pepsi-Cola and Coca-Cola.